Creative marketing for business. David Marketing has the experience to develop your strategy, brand, and marketing plan–down to the specifics of design and messaging. 

THREE STAGES AT FOLSOM LAKE COLLEGE   David Marketing forged the identity, brand, name, strategy and marketing implementation for this recently opened venue, back when it was brand new, without audience or program. Sales in their first season were near 90% of capacity.
DAVIS FOOD CO-OP During a critical juncture in its evolution, David Marketing took this beloved community-owned institution from $1.9 to $6.9 million in four years, through bold tactics and direct mail.
UC DAVIS PRESENTS  As first marketing director, Dave Webb promoted over 450 events for what is now Mondavi Center for the Arts at UC Davis, with $7.5 million in sales, 376,000 tickets sold, 101% of goal.
MONDAVI CENTER FOR THE ARTS   Dave Webb programmed this institution’s best-selling Distinguished  Speakers Series for 11 seasons, in addition to programming performing arts, faculty-artist presentations and a book club.
DAVIS ARTS CENTER  A marketing strategy was created for an organization long in years, and yet short on marketing experience.
MARIN SHAKESPEARE COMPANY A comprehensive marketing strategy was provided for this company, located in the competitive SF Bay Area.
CALIFORNIA INTERNATIONAL CHORAL FESTIVAL David Marketing lead the organization through a marketing process lead to a successful launch of an inaugural season.
WATERMELON MUSIC Following a dramatic expansion, David Marketing gave this retail store a comprehensive marketing strategy and plan.
LA MONTANITA FOOD CO-OP  David Marketing utilized direct mail on behalf of this community-owned business, spurring sales 20 points

Recent Work
& What’s Next


What Clients Say

Dave Webb is a first-rate marketer who is highly skilled in strategy, creative, and execution. He developed comprehensive marketing campaigns that delivered results night after night, year after year.

Steven Weiss, Former Director--University Cultural Programs
 Dave Webb programmed Mondavi Center’s Distinguished Speakers Series longer than anyone else in the department’s history., assembling a series that was consistently one of Mondavi Center’s best-sellers, and one that helped brand Mondavi Center not only as a place of the arts, but of ideas.

Brian McCurdy, Executive Director, 
Mondavi Center for the Performing Arts, UC Davis
Dave’s  strategic and creative abilities were essential in the successful launch of our $50 million facility. His innovative marketing expertise unveiled Three Stages at Folsom Lake College and created an incredible life-long love affair between the arts and residents of our communities!

Dr. Thelma Scott-Skillman, Founding President - Folsom Lake College
We had a complex issue that needed to be communicated to a diverse range of people and we needed help. Dave Webb was absolutely essential in bridging the communication gap between Co-op leaders and Co-op members, providing a level of professionalism and savvy that really was necessary to our success.

Seth McComber, Marketing Director, Davis Food Co-op
Dave Webb is an astute analyzer of arts marketing strengths and weaknesses. He is both detail oriented and visionary. He has helped our organization see how we’re spending our marketing resources and what changes we can make to have a greater impact and boost our ticket sales. From witty ad copy to big direct mail strategies, Dave has helped us hone our marketing messages and methods.

Lesley Currier, Managing Director, Marin Shakespeare Company
Dave Webb took us through a comprehensive analyses to develop a very specific direct mail campaign for one of our locations that was experiencing new competition. The campaign resulted in a 20 point sales increase for the store we targeted. I recommend Dave’s services for anyone seeking to improve the effectiveness of their marketing.

C.E. Pugh, 
Former General Manager, La Montañita Co-op
As a brand new company, we were overwhelmed by all of the marketing options available to us.  Dave Webb helped us ask the right questions regarding who we were marketing to, and how we could best reach them using available resources.  The corporate identity and marketing plan he helped us develop has been a key part of our success and growth.  We can recommend him highly.

Jeff Simons, President, Watermelon Music
Dave Webb came to Riverside to present a seminar to over 25 of local arts groups. The experience was extraordinary. Real change was achieved with a number of the participating groups; it was rated as the most valuable of all the opportunities made available through our ABC Granting program.
Patrick Brien, Riverside Arts Council