Dave Webb was the first marketing director for
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A beloved Davis institution Direct mail, strong copy, community relations and bold design helped turn the Davis Food Co-op away from the threat of bankruptcy to a thriving $18 million a year business.
Sold over $4 million in tickets in its second season David Marketing oversaw the development of both name and brand for this sparkling new $50 million facility, where there had been no program before. Directed logo and website development.
Evolved into the $60 million Mondavi Center through strong media relations, eye-catching design, exceptional guerrilla marketing, strong community partnerships.
“I hired Dave Webb to help spearhead the arts marketing efforts for UC Davis Presents and to help build the audience to prepare the campus for the successful launch of the Mondavi Center for the Performing Arts campaign. Dave is a first-rate marketer who is highly skilled in strategy, creative, and execution. He developed comprehensive marketing campaigns that delivered results night after night, year after year. During Dave’s tenure as Marketing Director, the UC Davis Presents program experienced unprecedented success and audience growth. Dave’s contribution to the programming, marketing, branding, and overall communication efforts was outstanding. I enjoyed my work with Dave and appreciated his dedication, tireless enthusiasm, and sound counsel.”