W e l c o m e
I founded David Marketing in 2001, based largely on the following beliefs: marketing requires creativity and a vivid sense of mission. It requires clear, unsentimental analyses of product and market, more discipline than you’d think, a little nerve coupled with the capacity to have fun. One needs an understanding of marketing theory (both the tried-and-true and flavor-of-the-month) as well as the applied lessons acquired from day-in, day-out experience.
As a full-time consultant, I work fast, am quite focused, and pride myself on over-delivery of services.
It’s true that I’ve learned a lot from marketing the arts, and that there is no more instructive laboratory: at 8 pm when the curtain rises, the seats are either filled or empty. The arts have provided me with a no-nonsense source of insight towards achieving results through the basic truths of identity, message, messenger and market.
If I can be of service, that’s great news. Let’s get to work.
Associates of David Marketing