Marin Shakespeare Company
Strategy, positioning, resource management, direct mail: all were put to the test helping MSC put forth their vision of The Bard. Sitting across the Bay from the dynamic theaters of San Francisco, finding the right chord to play was essential.
“Dave Webb is an astute analyzer of arts marketing strengths and weaknesses. He is both detail oriented and visionary. He has helped our organization see how we’re spending our marketing resources and what changes we can make to have a greater impact and boost our ticket sales. From witty ad copy to big direct mail strategies, Dave has helped us hone our marketing messages and methods.” Lesley Currier Managing Director Marin Shakespeare Company
- Detailed marketing plan provided
- Effective direct mail campaign initiated
- Strategic planning was deepened