Three Stages at Folsom Lake College


Three Stages collage

David Marketing oversaw the development of both name and brand for this sparkling new $50 million facility, where there had been no program before. Directed logo and website development. Developed innovative targeting for direct mail. Strategized and implemented the  initial marketing plan, and sustained it, day to day, from the opening in 2011 through 2013. Dynamic print materials, Facebook page, e-blasts. Dominated the 2011 International Association of Business Communicators awards in Sacramento . (Note: in honor of retiring chancellor Brice Harris, Three Stages was renamed Harris Center for the Arts in 2013.)

“Dave’s his strategic and creative abilities were essential in the successful launch of our $50 million facility. His innovative marketing expertise unveiled Three Stages at Folsom Lake College and created an incredible life-long love affair between the arts and residents of our communities! “Dr. Thelma Scott-Skillman, Founding President – Folsom Lake College

  • Branding from the ground up
  • $4 million in their second season
  • Dominated 2011 IABC Awards