Many co-ops don't market themselves in the traditional sense.
For some, it’s a resource issue, for others, a matter of philosophy. For most, it’s a basic uncertainty about how to do it.
Some time ago—over a four year period— David Marketing took the Davis Food Co-op from $1.9 million in sales to $6.8 million.
Marketing alone doesn’t create such growth, but marketing is essential, especially in these times of increased competition.
When it comes to marketing, one size does not fit all. While the current national effort to pool marketing resources is wonderful, your co-op is distinct from any other co-op, with its own market, community, membership and culture.
David Marketing can help you define that unique identity, help you instill a marketing sensibility in your co-op, help you compete in your market by identifying your store’s character in light of the cooperative difference, and develop your marketing strategy (from marketing to your current members while pursuing your potential shoppers).
From traditional marketing strategies to the ever-evolving frontiers of online and permission marketing, whether you are continuing to grow or seek to turn your co-op in a different direction, David Marketing has over 20 years of hands-on, award-winning marketing experience (in food co-ops and beyond) to help your co-op survive, compete, cooperate and flourish.