While all food coops have much
in common, the uniquities of
a co-op's culture define and
endear it to its members
In working with co-ops all over the country, from Massachusetts to California, no two appear to me to be the same.
NCGA is doing a good job of providing co-ops with some useful marketing tools. David Marketing can help you adapt and apply them to your store, in a manner that fits your co-op’s culture and character.
Ethical marketing doesn’t involve smoke and mirrors, ambiguous promises, or the deceptive marketing practices that breed widespread (and deserved) cynicism. It begins with a clear idea of the values your co-op holds dear, your history, the particulars of your community, and where you want to go in the future.
For all co-ops, these are much discussed, sometimes contentiously. David Marketing will help you define your identity clearly, in a manner that will allow you to develop your co-op’s marketing effort strategically and cost-effectively.