Arts Marketing: The Remix... Considering The Old and The New in Recessionary Times
David Marketing returns to Western Arts Alliance this fall... Dave will join Holly Ross, Executive Director of the Nonprofit Technology Network on Tuesday, September 1 in Phoenix AZ in a Pre-Conference Professional Development Institute. Register here.
"Uncertain times call for a reconsideration of your marketing strategies from the clearest perspective you can muster. What risks will you take? What new strategies, new tools, new opportunities will you consider? What existing efforts need re-evaluating and re-tooling? Enter Arts Marketing: The Remix, a seminar designed to help you generate fresh ideas—things you can do in your market with the resources available to you in these times. With special emphasis on new media and social marketing—from strategy to tactics to measurement—this seminar will offer a solid overview of established marketing practices tailored to help you consider how best to retain your existing audience while considering the risks and rewards of pursuing your potential audience."